Ultra Music Festival
Hey Guys, as many of you know, we attended Ultra Music Festival this past weekend. Normally our flagship “RAGE” Hat leads the festival sales, but YOLO hats came in strong. We prepared a decent amount of YOLO hats, only to have them fly off the shelves. The Ultra Festival was filled with neon hats, and people ran over to the booth, exclaiming that they only lived once! We don’t know what it is, but we know that YOLO is the hottest new hat on the market.